What Is PropTech’s Innovative Partner? Do You Know The Cooperation Model And Application?

In recent years, many people have not quite understood what it is about innovative cooperation partners ( ) and they don’t know how to deal with them, right? Actually, to put it bluntly, this is the real estate (which means real estate technology) industry, those companies that engage in technological innovation are mixed with traditional real estate companies - well, no, it is a new way to cooperate and start businesses together! This kind of cooperation can truly use technology and help old real estate companies keep up with the times. It is not a bad thing, it is really not!

1. You have to choose the right path for your cooperation model : There are only a few common ways at present. The first is technical grafting, which means that small technology companies sell their own QR code access control and smart meter to old real estate companies for use. It is simple and direct, but may not last long. The second type is called functional complementarity. For example, real estate companies are responsible for setting up a shared office APP to make money and share the money together. This is a little more in-depth.

2. Money matters should be explained clearly : Cooperation is not about charity, who pays the money, how much, how much you pay, how to divide the profits, and what if you lose, these ugly words - Oh no, are key terms, and must be clearly stated on the table and written into the contract, otherwise you will be arguing in the future, and you will really be arguing!

3. The goals must be consistent : real estate companies may want to save money, and technology companies want to promote products. This is all okay, but the general direction must be unified. For example, it is all for improving the convenience of community residents, or making building management more effort easier, so you have to work together.

Then someone asked, "I am a small real estate company. Is it necessary to engage in innovative cooperation?" My opinion is that if you have the conditions, you can try it out. Start with small cooperation, such as introducing an intelligent parking system, and then checking for the effect. Don't start a huge project as soon as you start, the risk is too great! Someone asked: "Whether to find a technical partner, is it to find a famous large company or a flexible small team?" It depends on the situation. Large companies are reliable but may be expensive and inflexible. Small teams are creative but may be unstable. You can weigh the pros and cons by yourself. Haha. In general, innovative cooperation is a trend. It is always not bad to understand early. If you are afraid of being self-supported, it will be troublesome - you will be left behind!

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